GEAR TECH: Avid at the ETTFC Trade Show
Published by MSamstag on Tuesday, April 29, 2008
It was with excitement and a small amount of trepidation that I sat down with Robert Russo of Avid to demo the new Media Composer. Having followed the trades for some time I knew all about Avid's "new thinking" and the drastic price drop on Media Composer (from 5K to 2.5K), what I wasn't expecting is to come away from the booth actually wanting to buy it.
I walked away with my head reeling. My firmly held Final Cut beliefs had been shaken to the core. I was dizzy and stumbled away from the trade show to find a drink and settle my nerves. Don't get me wrong, Final Cut still does every thing I need it to but I have to admit if I picked up an episodic TV show or another long form documentary project, I'd be very tempted to switch (and $2,500 is not hard to hide in the right budget).
Since I only sat down through a demo and didn't actually cut anything myself, I'll hold off on a more detailed review for the moment but expect a show down between Final Cut Pro and Media Composer as soon as we get our hands on a working copy. OK, must find a drink now...
I walked away with my head reeling. My firmly held Final Cut beliefs had been shaken to the core. I was dizzy and stumbled away from the trade show to find a drink and settle my nerves. Don't get me wrong, Final Cut still does every thing I need it to but I have to admit if I picked up an episodic TV show or another long form documentary project, I'd be very tempted to switch (and $2,500 is not hard to hide in the right budget).
Since I only sat down through a demo and didn't actually cut anything myself, I'll hold off on a more detailed review for the moment but expect a show down between Final Cut Pro and Media Composer as soon as we get our hands on a working copy. OK, must find a drink now...
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I've come at it the other way, as an experienced editor and online editor with Avid. We're using FCP as an online tool as it offers HD performance that we just can (currently) achieve at out budget in Avid.
However for that task especially I find FCP's lack of serious media management (and even good feedback in digitising) to be immensely frustrating. While at the same time I am very impressed with the format support and expandability.
Personally I would never even consider cutting episodic work on FCP with it's media management the way it is currently. Our current series (cutting on Avid, finishing on FCP) has over 150 tapes for 6 episodes - and even that I'm sure would be problematic in FCP, and then there's the reality show I've worked on, with over 500 tapes from up to 8 cameras.
My Avid excitement continues, just heard from Rob Russo and they are sending a trial copy for me to review!
I'm looking forward to taking it for a real world test drive.
Stay tuned for more!